Archive for November 2011

Boston Parent Bloggers at #BlogHer11

The 2011 BlogHer blogging conference was hosted in San Diego, and about a dozen Boston Parent Bloggers made the trip.In fact, Kate from Adventures in Parenting was honored as one of BlogHer Voices of the Year for a post that she wrote about Charlie Sheen’s “winning” ways.

I had a hit show called “Two and a Half Men.”
It would have been nothing without my ken.
That means ‘knowledge’ for all you losers.
You suck, just like my show’s producers.

Here is a sample of BlogHer 2011 Recap posts from some of the Boston Parent Bloggers that were in San Diego. Next year, BlogHer 2012 will be hosted back on the East Coast in New York City.

Christy at Quirky Fusion

I go to BlogHer for the networking and relationships. It’s the “place to be” for bloggers, and the one conference each year I make a full commitment to attend.

Charlene from Charlene Chronicles

Blog conferences are growing. More and more of them are added to the schedule every year, with sponsorships and money for the taking and giving. It is even more important than ever before to make sure Brands do their homework to determine the right venue and the right group with whom to work. The same is true for Bloggers.

Keri from Toy Queen

When people say BlogHer connections are everywhere, for me they started in the taxi line after arriving at the airport.

Kate from Adventures in Parenting

I was introduced to some pretty cool new products and learned quite a bit about different brands in the giant BlogHer Expo that lasted all three days.

Niri from Mommy Niri

To that effect I consider BlogHer to be my ultimate benchmark. Seeing my relationships evolve and seeing the people around.

Susan from As Cape Cod Turns

I went to a breakfast with Sallie Mae
Learned that I needed to start saving yesterday.
Danced with unicorns, wanted the cake,
Wore a hand crafted bag chapeau, it was great!

Cathy from CathyHerard.com

Overall BlogHer was wonderful. There were certainly some ups and downs, but this year the ups far outweighed the downs and I’m so grateful for the time I got to spend with the amazing women…and so many others who I came in contact with while there.

Boston Parent Bloggers Attend the Launch Party for Mom.com

Kim T, Niri J, Sarah V, Cindy M, Charlene O, Jodi G, Andrew Shue, and Christine K

This past Wednesday, several members of the Boston Parent Bloggers community celebrated the launch of Mom.com in the Boston suburbs with a party at Isis Parenting in Needham, MA. Local bloggers were invited to attend the media-only portion of the event, and had the opportunity to interview Andrew Shue (formerly of Melrose Place and co-founder of CafeMom/Mom.com) before the party opened up to other attendees.

Andrew talked about why he co-founded CafeMom/Mom.com (because he saw the power of moms after founding his first charity, Do Something), why the Boston suburbs were chosen as one of the five communities for the launch (because of the economics and demographics of the area), and how he thinks Mom.com can evolve into a powerful community for moms.

For a limited time.  Mom.com and Isis Parenting are doing a drive to benefit Room To Grow.  Sign up through this link and $2 will be donated to Room to Grow!

Jodi Grundig is a co-founder of Boston Parent Bloggers, and is the editor/publisher of Mom’s Favorite Stuff, Family Friendly Boston, and Family Travel Magazine.

Making Money With Online Advertising

You’ve probably heard that most bloggers don’t make the majority of their money through online advertising, and that’s definitely true.  However, you can still make money with ads – and here’s how!

Traditional Advertising

Traditional advertising is available as both CPC (cost per click) and CPM (cost per thousand impressions).  You can make more money with cost per click, because the advertiser is paying for a visitor, but you have more control over the money you make through impressions.  If you are getting paid on impressions, most advertisers want ads “above the fold” which means the area of your site that shows when you first look at the site (without having to scroll down).  Having a smaller header on your site means you’ll have more room for above the fold ads.

Most ad networks have requirements you’ll need to comply with, and you generally have to be accepted into the network.  Many networks sell ads on all of their “inventory”, not specifically for your site.

Suggested networks:

Burst Media
Six Apart Media
Google Adsense
Federated Media

In-Text Ads:

Unlike text links, in-line ads are not delivered as hyperlinks.  When users mouse over the link, an ad pops up.  If the user clicks on it, you receive revenue.  Some complain that they are obtrusive, but, the good thing is that don’t take up any additional space on your site.

Suggested Networks:

Kontera

Text Links

Text links are an actual hyperlink placed on your site.  Google frowns on these, but they pay really well, so it’s up to you to make your own decision.

Suggested Networks:

Text Link Ads

Affiliate Networks:

When you have an affiliate relationship with a company, you’ll receive a percentage of the revenue generated when a customer clicks on a link or ad on your site, and then makes a purchase.  These relationships can pay well when you have the perfect content on your site, but it can be difficult to make money.

Suggested Networks:

Share A Sale
Amazon

Affiliate links

Jodi Grundig is a co-founder of Boston Parent Bloggers, and is the editor/publisher of Mom’s Favorite Stuff, Family Friendly Boston, and Family Travel Magazine

Boston Parent Bloggers Tip of the Week – Legwork

One of my favorite things about Boston Parent Bloggers and about blogging in general is the chance to help other people start seeing their visions come to life through blogging. Whether it’s just a place to express yourself, promotion for another business, a chance to meet new people, or the beginning of your social media empire, blogging is fun. When you’re just getting started, there are so many questions you may have, and it’s great to have someone who can lend a hand, mentor you, and keep you from making some big mistakes. I truly enjoy that and I’m happy to help out. That said, you have to be willing to do some of the work on your own.

  • If you’ve researched blogging platforms and want to know which one I use and why, please ask. But don’t ask me to choose a platform for you, or outline all of the pros and cons of each.
  • If you want help installing a plugin on your blog, or have a problem with a particular setting, ask. But don’t ask me, “How do I get started?”
  • If you’re attending a conference for the first time and I’ve already been, I can certainly provide some tips for getting the most out of things, but you should also read the conference website and seek out other blogs that have information on how to prepare and what to do.
Google (or Bing or even Yahoo) is your friend. Do your homework. And this is not only because I’m a busy person and I expect that you’ll honor how valuable my time is, but because your blog is your business. If you aren’t motivated enough to go out there and look around, if you aren’t so excited and curious that you want to learn as much as you can, you are not going to succeed. The bloggers you see making an income from their work (not through their blogs, but through work that comes from their blogs) didn’t learn to do so from a book or from someone holding their hand through every step. They got there through trial and error and a passion so great that nothing could stand in their way. So, do as much as you can on your own. But do know that if you get stuck, there is most likely someone else out there who is happy to help you get past your hurdle.

Boston Parent Blogger Tip of the Week – Relationships

Becoming a respected member of the blogosphere is all about building relationships and it doesn’t happen overnight. Connect with other bloggers, join and engage on a few social media platforms (Twitter and Facebook being the most important right now), attend events and conferences, and participate on other blogs you enjoy. If you’re looking for opportunities, you can’t just tuck yourself away and focus on your blog. You’ve got to build those relationships as well.